Disney Princess, also called the Princess Line,[2] is a media franchise and toy-lineowned by The Walt Disney Company. Created by Disney Consumer Products chairman Andy Mooney in the early 2000s, the franchise features a line-up of fictional female protagonists who have appeared in various Disney franchises.

Disney Princess

The 2013, and current, line-up of the Disney Princess franchise. From left to right: MulanSnow WhiteTianaCinderellaBelleMeridaRapunzelArielAuroraJasmine, and Pocahontas
Created by Andy Mooney
Original work Animated films
Animated series
Print publications
Book(s) Disney Princess Chapter Books
A Jewel Story
Novel(s) May 7, 2005 – present
Comics Kilala Princess (manga)
Magazine(s) Disney Princess
Films and television
Film(s) Enchanted Tales: Follow Your Dreams
Animated series
Video game(s)
Original music
Toys Dolls
Palace Pets
Extension Palace Pets[1]

The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company’s animated films and series. As of 2013, the eleven characters considered part of the franchise are Snow WhiteCinderellaAuroraArielBelleJasminePocahontasMulanTianaRapunzel, and Merida.[3][4]

The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys, and a variety of other products featuring some of the Disney Princesses.[5] Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Hasbro (games and dolls), and plastic Fisher-Price figurines.

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